Who We Are
May 1994
Foundation of Alregi S.L.
The company was founded as a wine and spirits distributor in Vilamalla (Girona), laying the foundations for Wine Palace and its expansion into the retail market.
May 1994
Foundation of Alregi S.L.
The company was founded as a wine and spirits distributor in Vilamalla (Girona), laying the foundations for Wine Palace and its expansion into the retail market.
June 1998
Registration of the Wine Palace brand
The Wine Palace brand was officially registered, becoming the company’s main identity and corporate image.
June 1998
Registration of the Wine Palace brand
The Wine Palace brand was officially registered, becoming the company’s main identity and corporate image.
July 2000
Opening of the first store in Roses
Opening of the first Wine Palace store in Roses, Costa Brava, beginning direct-to-consumer sales.
July 2000
Opening of the first store in Roses
Opening of the first Wine Palace store in Roses, Costa Brava, beginning direct-to-consumer sales.
September 2011
Significant expansion
Opening of new stores, including the first in Barcelona (Sarrià), reaching about 17 stores.
September 2011
Significant expansion
Opening of new stores, including the first in Barcelona (Sarrià), reaching about 17 stores.
November 2011
Launch of Boca Petita and Boca Grossa wines
Launch of the first own-brand wines: Boca Petita and Boca Grossa.
November 2011
Launch of Boca Petita and Boca Grossa wines
Launch of the first own-brand wines: Boca Petita and Boca Grossa.
January 2016
Noelia Pacios appointed as manager
Noelia Pacios takes over management, bringing new strategic vision.
January 2016
Noelia Pacios appointed as manager
Noelia Pacios takes over management, bringing new strategic vision.
March 2017
First edition of “Aires de Vi”
First edition of “Aires de Vi”, Wine Palace’s own wine fair.
March 2017
First edition of “Aires de Vi”
First edition of “Aires de Vi”, Wine Palace’s own wine fair.
April 2017
Start of expansion
Expansion begins with new partners, enabling faster growth.
April 2017
Start of expansion
Expansion begins with new partners, enabling faster growth.
October 2017
Lledoner d’Or Award
Awarded the Lledoner d’Or for commitment to DO Empordà wines.
October 2017
Lledoner d’Or Award
Awarded the Lledoner d’Or for commitment to DO Empordà wines.
June 2021
Expansion of the central warehouse
Expansion of the central warehouse in Vilamalla to improve logistics.
June 2021
Expansion of the central warehouse
Expansion of the central warehouse in Vilamalla to improve logistics.
November 2023
Growth of staff and assortment
The company reaches 200 employees and offers up to 6,000 references in some stores.
November 2023
Growth of staff and assortment
The company reaches 200 employees and offers up to 6,000 references in some stores.
November 2024
30th anniversary and 30 stores milestone
30th anniversary celebrated with a new edition of “Aires de Vi” and 30 stores.
November 2024
30th anniversary and 30 stores milestone
30th anniversary celebrated with a new edition of “Aires de Vi” and 30 stores.
December 2024
Award for business expansion and sales excellence
Awarded for business expansion and sales excellence, finalist as best specialized wine shop.
December 2024
Award for business expansion and sales excellence
Awarded for business expansion and sales excellence, finalist as best specialized wine shop.
2024
Finalists in “Best Specialized Wine Shop”
Wine Palace was a finalist in the category of Best Specialized Wine Shop, highlighting the quality of service and the experience offered to customers.
2024
Finalists in “Best Specialized Wine Shop”
Wine Palace was a finalist in the category of Best Specialized Wine Shop, highlighting the quality of service and the experience offered to customers.
June 2025
Concours Mondial de Bruxelles
Noelia Pacios participates in the Concours Mondial de Bruxelles in Yinchuan, China.
June 2025
Concours Mondial de Bruxelles
Noelia Pacios participates in the Concours Mondial de Bruxelles in Yinchuan, China.
July 2025
Launch of Hipnosis wine
Launch of Hipnosis wine, modern and attractive, aimed at new consumers and wine lovers.
July 2025
Launch of Hipnosis wine
Launch of Hipnosis wine, modern and attractive, aimed at new consumers and wine lovers.